categories
eat
I am a designer at Eat.
Eat are based in Tokyo and work with mainly luxury sector clients, on print, web and event organisation.
projects
Fit for Charity
12th of Sep, 2008ce* in: eat, illustration
Fit for Charity
1st of Sep, 2008ce* in: eat, websites
FIT is an annual run, held in Tokyo by financial institutions, now in it’s 4th year. FIT is one of EAT’s pro-bono clients.
The website runs in both English and Japanese, we re-coded it to be more friendly.
Meat and Wool New Zealand
15th of Aug, 2008ce* in: eat, websites
Although only in Japanese, this website uses some interesting incentives to explore the site fully. This is part of a much larger campaign we are organising in Japan.
Air Canada
12th of Jul, 2008ce* in: eat, websites
one, Japan
2nd of Jun, 2008ce* in: eat, websites
After producing the me too campaign - voice to help the worlds poor, primarily for G8 in Japan this year - one approached Eat creative [where I am web-producer] to handle their Japanese localisation and filming / press.
As part of this we were asked to create a Japanese version of the one website, entirely built and localised by us. Myself and the programmer knew that we needed to untangle the site a bit so worked from scratch via my illustrator templates, instead of the existing code.
I guess the highlight of this is watching the “one” juggernaut at work, with celebrities like (dr) Bono and Antony Gormley coming to Japan to support the effort. The entangled limbs of the respective charities do serve to provide a powerful voice this year, effects are noticeable - Japanese PM pledging more aid to Africa already - and tanabata day is the pinnacle of this, when the G8 summit is held.
Pantone Shop Japan
1st of Jun, 2008ce* in: eat, websites
The global website they have is labyrinthine at best, so my job was to simplify things for Japan, which is still an emerging market for Pantone. I was asked to come up with an art direction then take it to production level after approval from the client. To my amazement head office approved the design straight away [even though it's very different to the global site]. Needless to say, they are very happy with it.
A few features of the new site are:
- colour coding. Each area of the site is a pantone colour combination - with corresponding swatch at the bottom of each page - which helps users remember which area a product belongs to.
- Rounded corners. For browsers that natively support them. Currently IE6 and IE7 have square corners, which also looks nice!
- Full validation. Pantone shop Japan is fully standards compliant.
Along with some other spicy things like jquery drop down transitions, hopefully this incarnation of the shop translates pantones image better to the Japanese audience than previous incarnations.
additional programming by Erik Johansson
eat creative homepage
1st of May, 2008ce* in: eat, websites
As part of the may 1st reboot, we decided to create a new look for Eat’s homepage, which has been out of date for quite some time.
Although in need of a facelift to something more web friendly that reflects the type of work Eat do, and the web standards it preaches; time has been in short supply.
Sometime in late 2007 I was drafted in to come up with an idea, art direction and make it work. I picked up this hot potato and ran with it!
Features include:
- no menu. I wanted the sites content to be the navigation. Was hard to wrangle the idea of sitemaps and menus away from Eat, but eventually I think we all agree that it works well without pre-defined menu items.
- accessible. One of the major concerns was to get google to pick up on the content and let users bookmark articles and so on.
- basic, content driven interface.
As the site grows and becomes an archive of everything Eat produces, it will start to take on a life of it’s own.
cuts
24th of Apr, 2008ce* in: eat, illustration
For New-Zealand meat and wool. I’ve been doing their entire Japanese branding; website, events, booklets, in-store displays and so on.
This cuts diagram had gone through a few iterations, some slightly eyebrows raising spelling errors. I believe this is the final version.
eat alternative universe
19th of Apr, 2008ce* in: eat, illustration
I made this as part of the alternative branding excersise for eat. We won’t be using this in the final website, however on it’s own, it’s still an interesting logo.
me too
14th of Apr, 2008ce* in: eat, websites
me too is a campaign spear headed by 4 charities (oxfam, world vision, Joicfp & Africa Japan Forum) to raise awareness of the Japanese public about G8, which is being held in Japan this year (2008). Me too appeals to spark an education of global health problem targets, set by the G8 but not currently achieved. Final delivery will be a petition of 100,000 names delivered to the G8 summit in July.
My part to play in the grand scheme of things, albeit small, was to tailor a website template from initial branding designs and move forward with the websites art direction / design, including production of all the flash animations and video clips. I also integrated the idea of using SNS networks to further boost community interest.
The complete project run by Eat Creative lends it’s self to press events, event management, t-shirts, bags and so on.
Coding by Erik Johansson.
showcase
noise
"[...] listed all the iPhone email problems on my blog..."
-Which touchscreen mobile is best ? - DesignersTalk, on top11 missing mail features for iPhone! *update*
"Kalinka, the original files were lost, the game was too..."
-hawken, on beatles helpgame sprites
"I was peaceluvlenon, by the way :)
(PeaceLoveLennon wouldn't fit,..."
-Kalinka Borkiewicz, on beatles helpgame sprites
