cuts

24th of Apr, 2008ce* in: eat, illustration

For New-Zealand meat and wool. I’ve been doing their entire Japanese branding; website, events, booklets, in-store displays and so on.

This cuts diagram had gone through a few iterations, some slightly eyebrows raising spelling errors. I believe this is the final version.

Wii Mario Kart

21st of Apr, 2008ce* in: blog

my advice, don’t bother. I sold it. What a terrible let down.

I may not be articulate enough a reviewer to pin it down but, I just couldn’t be bothered to play it after a few days, theres something mind numbingly boring about racing the AI. Not that it’s too easy or anything. Online is OK… bit like the DS online.

There’s lots to make the game more chaotic than it should be, so racing skill is not really needed. you can be in 12th position and still finish 1st if you get the right item. Which with recent mario kart iterations is a real let down. They keep adding more random penalties to level the playing field but at the same time have eroded the skill element which should have been paramount as on the super nintendo. You could be the best driver in the world and still finish last if you’re unlucky. in fact, this happens far too much.

Choosing drivers for their advantages / disadvantages is also pointless. If you chose a big heavy driver you won’t get anywhere, because the random factor of being penalized is so frequent it removes any advantage of incremental speed gains, because you take longer to recover / gain speed. So an old mechanic is left in and you’re left with the worst aspects, none of the gains.

I’d give it 3 / 10 on gameplay, 5 / 10 on graphics and 2 / 10 on audio

The DS version has better tracks, better racing mechanics and is a trickier game to master, that rewards the player.

eat alternative universe

19th of Apr, 2008ce* in: eat, illustration

I made this as part of the alternative branding excersise for eat. We won’t be using this in the final website, however on it’s own, it’s still an interesting logo.

Sébastien Tellier - Divine

17th of Apr, 2008ce* in: illustration

Go Seb go!

me too

14th of Apr, 2008ce* in: eat, websites

me too is a campaign spear headed by 4 charities (oxfam, world vision, Joicfp & Africa Japan Forum) to raise awareness of the Japanese public about G8, which is being held in Japan this year (2008). Me too appeals to spark an education of global health problem targets, set by the G8 but not currently achieved. Final delivery will be a petition of 100,000 names delivered to the G8 summit in July.

My part to play in the grand scheme of things, albeit small, was to tailor a website template from initial branding designs and move forward with the websites art direction / design, including production of all the flash animations and video clips. I also integrated the idea of using SNS networks to further boost community interest.
The complete project run by Eat Creative lends it’s self to press events, event management, t-shirts, bags and so on.

Coding by Erik Johansson.